Maximise Profit In A Trade By Knowing When To Sell.
- FinancialWisdom

- Oct 8, 2023
- 6 min read
Updated: 5 days ago
Best Time To Sell A Stock for maximum profit & minimum loss.
Summary:
Trade management is the defining skill that separates consistently profitable traders from those who struggle despite good entries. While finding a trade setup gets you into the market, long-term success depends on how you manage risk, protect profits, and respond to changing momentum once capital is committed. In this guide, we break down proven trade management techniques used by elite traders, explain the psychology behind letting winners run, and outline a rules-based approach that removes emotion from exits. Whether you prefer scaling out, trailing stops, or momentum-based exits, this framework shows how disciplined trade management turns a strategy into sustained profitability.
Trade Management: The Skill That Separates Profitable Traders From the Rest
In today’s video, we discuss one of the most important topics in trading: trade management.
Finding an entry point is often the easiest part of trading. With a defined setup, anyone can get into a trade. What separates consistently profitable traders from everyone else is how they manage trades after entry—specifically, how they handle profits and losses.
In simple terms, successful trading depends on one key principle:
Your losses must be much smaller than your profits.

Achieving this consistently requires structured, disciplined trade management.
Why Trade Management Matters More Than Entries
As a breakout trader, I always look for trades where the potential reward is significantly greater than the risk. This allows profitability even if I’m wrong more often than I’m right.

Over the long term, my own trading statistics clearly show this relationship:
Small, controlled average losses
Large average winning trades
A steadily rising equity curve as a result

This outcome is not accidental. It’s the result of systematic trade management, not prediction.
Letting Winners Run (Without Losing Your Mind)
For rewards to meaningfully exceed risk, winning trades must be allowed to run. This is where many traders struggle.

Volatility can be psychologically demanding. Profits fluctuate, pullbacks occur, and emotions creep in. When trade management is left to discretion, traders often:
Exit too early out of fear
Hold too long out of greed
Damage their long-term metrics
That’s why trade management must be rule-based, not emotional.
You should enter every trade with an open mind. You never know in advance which trade will become a major winner. Your job is to react to price behaviour, not impose expectations on it.
Common Trade Management Approaches Used by Top Traders
Different traders use different exit systems, each with strengths and weaknesses.
Mark Minervini’s Risk-Multiple Approach
Two great videos for further analysis:
Mark Minervini focuses heavily on maintaining strong trading metrics. His core ideas include:
Targeting at least 2R on winning trades
Ideally 3R or more if win rate is below 40%
Selling at least half the position once a target multiple is reached
This approach often produces:
Higher win rates
More frequent trades
Lower average returns per trade
It suits traders who prefer consistency and higher turnover.
Kristjan Qullamaggie’s Asymmetric Approach
Kristjan’s philosophy is different. He believes that:
A small number of massive winners drive most profits
Many trades will end at breakeven or small losses
His approach typically involves:
Selling half or two-thirds of a position within 3–5 days, regardless of performance
Trailing the remainder using a short-term moving average, such as the 10 EMA

This method demands patience and emotional resilience, as many trades won’t immediately work, but when they do, the payoff can be enormous.
Selling Into Strength vs Selling Into Weakness
Another way to manage trades is by splitting exits into:
Selling into strength
Selling into weakness
For example:

Sell part of a position when price becomes extremely extended (e.g. far above the 200-day moving average)
Trail the remainder using:
A short-term moving average
A momentum indicator
Or price action (such as a breach of the prior swing low)

This hybrid approach allows profits to be locked in while still participating in further upside.
All of these methods have pros and cons. None are universally “best.” The right choice depends on your temperament, time commitment, and tolerance for churn.
My Personal Trade Management Approach
I prefer a low-maintenance, weekly-chart-based approach.
The core of my trade management system uses the weekly MACD:
When price is trending strongly, the MACD line stays above the signal line
The first warning sign appears when the MACD closes below the signal line
Here’s how I manage exits:
When a bearish MACD crossover occurs, I mark the low of that week
That low becomes my raised stop
If price resumes trending, the stop is never hit and MACD often turns positive again
Each subsequent bearish crossover updates the stop
The trade exits only when price breaches the marked low

This approach:
Keeps me in strong trends for longer
Filters out noise and emotional decisions
Locks in profits when momentum genuinely weakens
A Common Psychological Trap to Avoid

Many traders make the mistake of anchoring to:
The previous high in a long trade
Or the previous low in a short trade
This creates unrealistic expectations.
You will never exit at the exact top or bottom. That’s not the goal.
The goal is consistency, not perfection.
If your rules force you out of a trade and price later moves higher, that’s not failure it’s discipline. Over time, disciplined exits outperform emotional decisions every single time.
Final Thoughts

Trade management is what turns a strategy into a business.
Entries get you into trades. Risk management keeps you alive. Trade management is what builds equity over time.
If you want long-term success:
Define your exit rules in advance
Accept that you’ll never capture the full move
Focus on process, not perfection
Stick to your rules without regret
That’s how profitable traders think, and why they last.
Frequently Asked Questions (FAQs)
1. What is trade management in trading?
Trade management is the process of controlling a position after entry, including how losses are limited, how profits are protected, and when a trade is exited. It determines long-term performance more than entries alone.
2. Why is trade management more important than entries?
Many traders can find good entries, but most fail due to poor exits. Without structured trade management, traders either cut winners too early or allow losses to grow, damaging expectancy and consistency.
3. How do professional traders manage winning trades?
Professional traders use predefined rules such as risk-multiple targets, partial exits, trailing stops, moving averages, or momentum indicators to stay objective and avoid emotional decision-making.
4. Should I take profits early or let winners run?
This depends on your strategy and temperament. Some traders prioritise higher win rates by taking profits early, while others accept more reversals in exchange for capturing large trend-driven winners.
5. What is the biggest mistake traders make with exits?
The most common mistake is anchoring to the highest price and refusing to exit when momentum weakens. Traders must accept that no system exits at the top or bottom.
6. How does momentum help with trade exits?
Momentum indicators, such as MACD, help identify when trend strength is fading. Exiting after confirmed momentum loss allows traders to lock in gains while avoiding premature exits.
7. Can trade management improve results even with a low win rate?
Yes. A strategy with a lower win rate can still be highly profitable if winning trades are significantly larger than losing trades. Trade management is what creates that imbalance.
8. Is it better to use discretionary or rule-based exits?
Rule-based exits are generally superior because they reduce emotional interference and provide consistency. Discretion often leads to inconsistent results and psychological stress.
9. How do I choose the best exit strategy for my trading style?
The best exit strategy aligns with your timeframe, psychology, and tolerance for drawdowns. Weekly traders often benefit from slower, momentum-based exits, while shorter-term traders may prefer tighter trailing stops.
10. Can I combine multiple exit methods?
Yes. Many traders combine partial profit-taking with trailing stops or momentum-based exits to balance consistency and upside potential.
Related Reading
Inside the Financial Wisdom Weekly Consolidation Breakout Framework
Risk Management in Trading: The Foundation of Long-Term Profitability
Published by FinancialWisdomTV.com Trading Education | Risk Management | Trading Psychology




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Great video and very timely for myself. It seems to only take a trade or two before the green eyed monster slips in with "...you can get out faster, how could you have let those profits slip away." The reminders of what kind of trade style fits you from the various aspects is always great.